Master of Business Administration with a Specialization in Marketing Online

Develop expertise in branding strategy and gain advanced understanding of the role it plays in a modern and complex business environment with this Master of Business Administration with a Specialization in Marketing online.

Apply by 4/13/24
Start class 5/13/24 Apply Now
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Program Overview

Discover UNCW’s 100% online MBA in Marketing


The MBA with a Specialization in Marketing online program from the University of North Carolina Wilmington is ideal for students with experience in marketing as well as for those who aspire to begin a career in the field. Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations.

Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.

In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in a few months.

The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.

This AACSB-accredited business master's program requires far less financial investment than comparable MBA programs at other business schools in North Carolina while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses with no prerequisites or foundation courses required.

In this online MBA with a marketing specialization, you will:

  • Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
  • Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
  • Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
  • Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders
  • Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
  • Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
  • Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
  • Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders

Career roles for graduates of this 100% online, AACSB-accredited MBA include:

  • Marketing Manager
  • Brand Manager
  • Product Manager
  • Senior Marketing Analyst
  • Marketing Manager
  • Brand Manager
  • Product Manager
  • Senior Marketing Analyst

Also available:

UNCW offers MBA programs in a variety of in-demand specializations as well as an Executive MBA and an M.S. program. View our business programs.

Total Tuition $18,633.60*
Duration As few as 12 months**
Credit Hours 36

Accreditation:

AACSB Accredited

UNCW's Cameron School of Business is accredited by AACSB International (AACSB).

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Need More Information?

Call 855-306-4734

Call 855-306-4734

Tuition

Discover the value of our low-cost tuition


Tuition for the online MBA in Marketing degree program is highly affordable and far less of a financial investment than many other North Carolina AACSB-accredited universities. We also offer pay-by-the-course tuition for our online programs. Financial aid is available for those who qualify.

Tuition breakdown:

Total Tuition $18,633.60*
Per Credit Hour $517.60

Calendar

Dates you need to know for the Master’s in Marketing online program


The MBA with a Specialization in Marketing program is delivered in a 100% online format ideal for working professionals, conveniently featuring rolling admission and six start dates each year. Choose the start date that best suits your goals.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Spring II3/11/242/10/242/17/243/13/243/14/244/28/24
Summer I5/13/244/13/244/20/245/15/245/16/246/30/24
Summer II7/1/245/25/246/1/247/3/247/8/248/18/24
Fall 18/26/247/27/248/3/248/28/248/29/2410/13/24
Fall 210/21/249/21/249/28/2410/23/2410/24/2412/8/24

Students must register for courses by 5 p.m. (EST) on the registration deadline date.
Students must remit tuition payment by 10 a.m. (EST) on the tuition deadline date.

Now enrolling:

Apply Date 4/13/24
Class Starts 5/13/24

Admissions

What you need to know before applying


To apply for the online Marketing MBA, you must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application. Because UNCW considers applications on a rolling basis, you are urged to apply promptly for your preferred start date.

Admission Requirements:

  • Official transcript
  • Cumulative GPA of at least 3.0
  • Resume and cover letter

MBA Online Admission Requirements:

  • Minimum of two years full-time, professional post-baccalaureate work experience required for MBA programs
  • Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program
  • Two letters of recommendation
  • Cumulative GPA of 3.0 or better in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program
  • A GMAT score above 500, which is waived if you meet one of the following requirements:
    • Five or more years of managerial work experience
    • An undergraduate GPA of 3.2 or higher
    • Completed an advanced degree (graduate level or above) involving some quantitative coursework

Official transcripts from all colleges/universities are required.

Electronic Method (Preferred):
Password protected transcripts may be sent directly from the institution to [email protected]

Paper Method – Official Transcripts (Envelope Sealed by the Institution):

UNCW Graduate School
Attn: Kimberly Goerne Harris
601 South College Rd
Wilmington, NC 28403-5955

Have a question? Call us at 855-306-4734.

Please note: The GMAT/GRE is currently waived through the 2024 cycle for all programs.

Courses

A look at the online MBA in Marketing curriculum


The MBA with a Specialization in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 30 credit hours of MBA core courses and six credit hours of electives.

As a student in the MBA with a Specialization in Marketing online program, you must take the following core courses.

Duration: 7 weeks
Credit Hours: 3
Examination of the constitutional, legislative, judicial, regulatory, and public policy forces exerted on the business environment. Particular focus on contracts, torts, and property law.
Duration: 7 weeks
Credit Hours: 3
An intensive course in principles and theory of financial and managerial accounting, with an emphasis on financial analysis and managerial decision making.
Duration: 7 weeks
Credit Hours: 3
This course is designed to introduce major information technology (IT) concepts and important issues that business managers face when using, developing and managing information systems (IS). Strategic and tactical issues of information systems and technology are addressed as they support and lead the operations of the organization.
Duration: 7 weeks
Credit Hours: 3
An introduction to data driven decision making using descriptive, predictive and prescriptive Business Analytics approaches. Topics included are data visualization, predictive techniques, data mining, simulation, optimization models, and decision analysis.
Duration: 7 weeks
Credit Hours: 3
Survey of the basic concepts, theories, and techniques for the management of operating systems. Development of concepts and decision processes critical to short-run and long range organizational decision making. Topics include product and process design, operations planning, project management, inventory management, capacity planning, quality and scheduling.
Duration: 7 weeks
Credit Hours: 3
This course covers principles of micro and macroeconomics. The initial focus is on an analysis of decision making processes and economic equilibrium for consumers and individual firms. Also covered is basic data and measurements used in describing the macro economy.
Duration: 7 weeks
Credit Hours: 3
A broad survey of finance concerned with the money-management decisions of the individual and the firm. Study includes the tools and terms that the corporate and individual financial manager employs as he or she conducts his or her financial affairs. Value-creation for the firm, the use of financial statements, the importance of cash flows, the measurement of risk, investment decision-making, the use of the securities and derivatives markets, asset-pricing models, estimating value of income-producing assets and international financial issues will be reviewed. These topics and the foundation we build in this course will be supplemented with regular reference to contemporary issues in finance.
Duration: 7 weeks
Credit Hours: 3
An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.
Duration: 7 weeks
Credit Hours: 3
Course focus will be on the challenges confronting firms competing domestically and internationally with an emphasis placed on the integration of strategies with the structures and systems needed for successful implementation.
Duration: 7 weeks
Credit Hours: 3
This courses surveys management theories, research, and concepts about the structure and processes of complex business organizations. Emphasis on the development and assessment of core management skills. Topics include self-awareness, problem solving, conflict resolution, communication, motivation, team building, human resource management, and leadership.
You must choose two electives to complete the MBA with a Specialization in Marketing online program.
Duration: 7 weeks
Credit Hours: 3
The focus of this course is to familiarize students with the principles and strategic concepts of marketing analytics, a high growth area that uses computer-based analytical techniques and quantitative modeling to enhance decision-making capabilities of marketing managers. The effective use of marketing analytics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.
Duration: 7 weeks
Credit Hours: 3
The focus of this course is to familiarize students with the latest findings and theoretical developments in the area of customer service and more specifically customer delight. Emphasis will be placed on evaluating relationship marketing, customer loyalty and factors leading to customer lifetime value. They will develop strategic insights into how to measure and track customer delight.
Duration: 7 weeks
Credit Hours: 3
The Strategic Global Marketing & Branding class addresses global economy issues at an advanced level. It provides executives with a critical awareness of the key concepts, frameworks and techniques of global strategic marketing and of global branding.
Duration: 7 weeks
Credit Hours: 3
For information, please contact Dr. Mark Pelletier

*N.C. resident tuition and fees. Part-time tuition rate. Full-time tuition rate may be lower. Consult with your advisor. Total tuition and fees may vary by student and are subject to change. Learn more.

**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.

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