Master of Business Administration with a Specialization in Marketing Online
Develop expertise in branding strategy and gain advanced understanding of the role it plays in a modern and complex business environment with this Master of Business Administration with a Specialization in Marketing online.
Program Overview
Discover UNCW’s 100% online MBA in Marketing
The MBA with a Specialization in Marketing online program from the University of North Carolina Wilmington is ideal for students with experience in marketing as well as for those who aspire to begin a career in the field. Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations.
Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.
In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in a few months.
The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.
This AACSB-accredited business master's program requires far less financial investment than comparable MBA programs at other business schools in North Carolina while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses with no prerequisites or foundation courses required.
In this online MBA with a marketing specialization, you will:
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders
Career roles for graduates of this 100% online, AACSB-accredited MBA include:
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
Also available:
UNCW offers MBA programs in a variety of in-demand specializations as well as an Executive MBA and an M.S. program. View our business programs.
Accreditation:
UNCW's Cameron School of Business is accredited by AACSB International (AACSB).
Tuition
Discover the value of our low-cost tuition
Tuition for the online MBA in Marketing degree program is highly affordable and far less of a financial investment than many other North Carolina AACSB-accredited universities. We also offer pay-by-the-course tuition for our online programs. Financial aid is available for those who qualify.
| Program | Per Credit Hour | Per Course | Total Tuition & Fees* |
|---|---|---|---|
| MBA – Marketing (in-state residents) | $517.60 | $1,552.80 | $18,633.60 |
| MBA – Marketing (out-of-state residents) | $1,360.71 | $4,082.13 | $48,985.56 |
*N.C. resident tuition and fees. Part-time tuition rate. Full-time tuition rate may be lower. Consult with your advisor. Total tuition and fees may vary by student and are subject to change. Learn more.
**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.
Tuition breakdown:
Calendar
Dates you need to know for the Master’s in Marketing online program
The MBA with a Specialization in Marketing program is delivered in a 100% online format ideal for working professionals, conveniently featuring rolling admission and six start dates each year. Choose the start date that best suits your goals.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 5/13/24 | 4/13/24 | 4/20/24 | 5/15/24 | 5/16/24 | 6/30/24 |
| Summer 2 | 7/1/24 | 5/25/24 | 6/1/24 | 7/3/24 | 7/8/24 | 8/18/24 |
| Fall 1 | 8/26/24 | 7/27/24 | 8/3/24 | 8/28/24 | 8/29/24 | 10/13/24 |
| Fall 2 | 10/21/24 | 9/21/24 | 9/28/24 | 10/23/24 | 10/24/24 | 12/8/24 |
Students must register for courses by 5 p.m. (EST) on the registration deadline date.
Students must remit tuition payment by 10 a.m. (EST) on the tuition deadline date.
Now enrolling:
Admissions
What you need to know before applying
To apply for the online Marketing MBA, you must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application. Because UNCW considers applications on a rolling basis, you are urged to apply promptly for your preferred start date.
Admission Requirements:
- Official transcript
- Cumulative GPA of at least 3.0
- Resume and cover letter
MBA Online Admission Requirements:
- Minimum of two years full-time, professional post-baccalaureate work experience required for MBA programs
- Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program
- Two letters of recommendation
- Cumulative GPA of 3.0 or better in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program
- A GMAT score above 500, which is waived if you meet one of the following requirements:
- Five or more years of managerial work experience
- An undergraduate GPA of 3.2 or higher
- Completed an advanced degree (graduate level or above) involving some quantitative coursework
Official transcripts from all colleges/universities are required.
Electronic Method (Preferred):
Password protected transcripts may be sent directly from the institution to [email protected]
Paper Method – Official Transcripts (Envelope Sealed by the Institution):
UNCW Graduate SchoolAttn: Kimberly Goerne Harris
601 South College Rd
Wilmington, NC 28403-5955
Have a question? Call us at 855-306-4734.
Please note: The GMAT/GRE is currently waived through the 2024 cycle for all programs.
Courses
A look at the online MBA in Marketing curriculum
The MBA with a Specialization in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 30 credit hours of MBA core courses and six credit hours of electives.
As a student in the MBA with a Specialization in Marketing online program, you must take the following core courses.
