Master of Business Administration with a Specialization in Marketing Online
Develop expertise in branding strategy and gain advanced understanding of the role it plays in a modern and complex business environment with this Master of Business Administration with a Specialization in Marketing online.
Program Overview
Discover UNCW’s 100% online MBA in Marketing
The MBA with a Specialization in Marketing online program from the University of North Carolina Wilmington is ideal for students with experience in marketing as well as for those who aspire to begin a career in the field. Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations.
Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.
In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in a few months.
The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.
This AACSB-accredited business master's program requires far less financial investment than comparable MBA programs at other business schools in North Carolina while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses with no prerequisites or foundation courses required.
In this online MBA in Marketing, you will:
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance your strategic decision-making capabilities
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance your strategic decision-making capabilities
Career roles for graduates of this 100% online, AACSB-accredited MBA include:
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
Also available:
UNCW also offers an online Executive MBA and online MBA in finance, an online healthcare administration MBA and more. View all UNCW online business programs.
Accreditation:
UNCW's Cameron School of Business is accredited by AACSB International (AACSB).
Tuition
Discover the value of our low-cost tuition
Designed to be affordable and convenient, our tuition is an outstanding value and far less of a financial investment than many other North Carolina universities. We also offer pay-by-the-course tuition for our online programs. Financial aid is available for those who qualify.
Tuition and fees are subject to change each academic year pending legislative approval. View more information on your cost of attendance.
| Program | Total Tuition & Fees* |
|---|---|
| MBA – Marketing (in-state residents) | $19,287 |
| MBA – Marketing (out-of-state residents) | $51,459 |
*Estimated tuition and fees are for the full program of study, presuming students are enrolled part time. Please note the above amounts are estimates of tuition and fees only, based on current tuition rates (2024-2025). Textbooks, class materials, and future tuition and fee increases are not included. Additionally, university tuition is subject to change on an annual basis at the discretion of the UNC System Board of Governors.
Tuition breakdown:
Calendar
Dates you need to know for the Master’s in Marketing online program
The MBA with a Specialization in Marketing program is delivered in a 100% online format ideal for working professionals, conveniently featuring rolling admission and six start dates each year. Choose the start date that best suits your goals.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 5/12/25 | 4/19/25 | 4/19/25 | 5/14/25 | 5/15/25 | 6/29/25 |
| Summer 2 | 6/30/25 | 6/7/25 | 6/7/25 | 7/2/25 | 7/7/25 | 8/17/25 |
| Fall 1 | 8/25/25 | 8/2/25 | 8/2/25 | 8/27/25 | 8/28/25 | 10/12/25 |
| Fall 2 | 10/20/25 | 9/27/25 | 9/27/25 | 10/22/25 | 10/23/25 | 12/7/25 |
Students must register for courses by 5 p.m. (EST) on the registration deadline date.
Students must remit tuition payment by 10 a.m. (EST) on the tuition deadline date.
Now enrolling:
Admissions
What you need to know before applying
To apply for the online Marketing MBA, you must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application. Because UNCW considers applications on a rolling basis, you are urged to apply promptly for your preferred start date.
Admission Requirements:
- GMAT waived through 2025
- Cumulative GPA of at least 3.0
- Resume and cover letter
MBA Online Admission Requirements:
Candidates are required to submit the following to the Graduate School:
- An application for graduate admission.
- Official transcripts of all college work (graduate and undergraduate). Official transcripts from all colleges/universities attended should be mailed directly from the institution(s) to UNCW at the address below. Electronic password protected transcripts are preferred and may be sent directly from the institution to [email protected].
- UNCW Graduate School
Attn: Kimberly Goerne Harris
601 S. College Road
Wilmington, NC 28403-5955
- Two online recommendations including one from an employer or supervisor who can comment on the applicant’s work experience and potential for successful completion of a master’s program. Letters of recommendation may be waived if an applicant meets one or more of the following criteria:
- Five or more years of progressive managerial or military work experience
- A cumulative undergraduate GPA of 3.2 or higher
- Completion of an advanced degree (graduate level or above) involving some quantitative coursework
- Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program.
- A minimum of two years full time, post-baccalaureate professional work experience required for MBA programs.
- A minimum of 5 years full time, post-baccalaureate professional work experience is required for the MBA Executive Concentration.
- Cumulative GPA of 3.0 or higher in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program.
- A GMAT score above 500, or an equivalent GRE. However, the GRE/GMAT is currently waived through the 2025 cycle for all programs.
- A minimum score of 79 on the internet based TOEFL iBT test or 6.5 on IELTS test is required for all non-native English speakers only, unless applicant earned their baccalaureate degree from a regionally accredited US institution. Scores are good for two years from the date the test is administered.
- Application and all required supplemental documents must be submitted by the published deadline.
Have a question? Call us at 855-306-4734.
Courses
A look at the online MBA in Marketing curriculum
The MBA with a Specialization in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 30 credit hours of MBA core courses and six credit hours of electives.
As a student in the MBA with a Specialization in Marketing online program, you must take the following core courses.
Upon completion of the course, the student will be able to:
- Establish an understanding of concepts and techniques in digital marketing
- Advise a company on managerial problems relating to specific topics in digital marketing
- Develop data analysis and graphing skills
- Apply data analysis methods in Microsoft Excel
- Assess digital marketing campaigns based on data-driven results
By the end of this course, students will be able to:
- Define and understanding customer delight
- Describe the key outcomes of customers who have experienced service excellence
- Develop an understanding of what causes customer delight
- Develop strategies to implement immediately to improve service excellence
- Develop tactics to create customer delight in atypical situations
- Evaluate how the service environment impacts the stakeholders of a customer encounter
- Create both core and non-core features to influence customer delight
- Develop strategic insights into how to measure and track customer delight
By the end of this course, students will be able to:
- Recognize the principal concepts, frameworks and techniques of international
marketing. - Evaluate the different environmental variables that impact the marketing mix in global
marketing. - Identify international marketing problems using appropriate analytical tools.
- Analyze and manage complex, but incomplete, data to provide sound, well considered
and original solutions to global marketing problems. - Evaluate appropriate strategic and operative decisions in an international marketing
context. - Evaluate competing strategies available to brands as a company creates, develops and
redesigns brands
By the end of this course, students will be able to:
- Describe the key changes in the sales function and the strategies necessary for the modern
sales approach/ - Develop a strategic plan for getting in front of the right buyers.
- Develop strategies to asking the right questions to understand customer problems and
better identify customer needs. - Understanding and overcoming customer objections through empathy and questioning
techniques. - An understanding of sales rejection and how to maintain enthusiasm and buoyancy in a
sales career.
**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.
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