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MBA with a Specialization in Marketing Online

Cameron School of Business
MBA with a Specialization in Marketing - University of North Carolina Wilmington Online

Develop expertise in branding strategy and gain advanced understanding of the role it plays in a modern and complex business environment with this Master of Business Administration with a Specialization in Marketing online


Discover UNCW’s 100% Online MBA in Marketing

The MBA with a Specialization in Marketing online program from the University of North Carolina Wilmington is ideal for students with experience in marketing as well as for those who aspire to begin a career in the field. Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations.

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N.C. Resident
Tuition & Fees

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as few as 12 months

Program Duration

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Credit Hours

Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.

In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in as few as 12 months.

UNCW Cameron School of Business
AACSB Accredited

UNCW's Cameron School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International)

The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.

This high-value business master's program requires far less financial investment than MBA programs at other AACSB-accredited business schools in North Carolina, all while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses with no prerequisites or foundation courses required.

In this specialization, you will learn:

  • Gain an in-depth understanding of “consumer delight” – a unique line of research pioneered at UNCW
  • Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
  • Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
  • Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders

Ready to Get Started?

Begin your application today, or call 855-306-4734 with questions.



Discover the Value of Our Low-Cost Tuition

Tuition for the online MBA in Marketing degree program is highly affordable and far less of a financial investment than many other North Carolina AACSB-accredited universities. We also offer pay-by-the-course tuition for our online programs. Financial aid is available for those who qualify.

  Per Credit Hour Fees Per Credit Hour Per Course Fees Per Course Total Tuition & Fees
North Carolina Residents: $503.15 $25.70 $1,509.45 $77.10 $18,113.40
Non-North Carolina Residents: $1,271.43 $25.70 $3,814.29 $77.10 $45,771.48

Total tuition and fees may vary by student and are subject to change. Learn more.

NOTE: For Distance Education/Extension courses that require proctored exams, there may be additional fees for the verification of student identity. Students may also be required to find an independent testing facility for these exams. Contact the course instructor for more information.



Dates You Need to Know

The MBA with a Specialization in Marketing program is delivered in a 100% online format ideal for working professionals, conveniently featuring rolling admission and six start dates each year. Choose the start date that best suits your goals.

Term Classes Begin Application Deadline Document
Registration Deadline Payment Due Withdrawal Deadline Course End Date
Fall 1 2021 08/23/21 07/24/21 07/31/21 08/25/21 08/26/21 09/07/21 10/10/21
Fall 2 2021 10/18/21 09/18/21 09/25/21 10/20/21 10/21/21 11/02/21 12/05/21
Spring 1 2022 1/17/22 12/11/21 12/28/21 1/19/22 1/20/22 2/1/22 3/6/22
Spring 2 2022 3/14/22 2/12/22 2/19/22 3/16/22 3/17/22 3/29/22 5/1/22
Summer 1 2022 5/16/22 4/16/22 4/23/22 5/18/22 5/19/22 5/31/22 7/3/22
Summer 2 2022 7/4/22 6/4/22 6/11/22 7/6/22 7/7/22 7/19/22 8/21/22

Students must register for courses by 5 p.m. (EST) on the registration deadline date.
Students must remit tuition payment by 10 a.m. (EST) on the tuition deadline date.

Ready to Get Started?

Begin your application today, or call 855-306-4734 with questions.



What You Need to Know Before Applying

To apply for the online Marketing MBA, you must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application. Because UNCW considers applications on a rolling basis, you are urged to apply promptly for your preferred start date.

MBA Online Admission Requirements

  • Minimum of two years of professional work experience
  • Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program
  • Two letters of recommendation
  • Cumulative GPA of 3.0 or better in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program
  • A GMAT score above 500 or an equivalent GRE, which is waived if you have:
    • Five or more years of managerial work experience
    • An undergraduate GPA of 3.2 or higher
    • Completed an advanced degree (graduate level or above) involving some quantitative coursework

Official transcripts from all colleges/universities are required.

Electronic Method (Preferred):
Password protected transcripts may be sent directly from the institution to [email protected]

Paper Method – Official Transcripts (Envelope Sealed by the Institution):
UNCW Graduate School
Attn: Kimberly Goerne Harris
601 South College Rd
Wilmington, NC 28403-5955

Have a question? Call us at 855-306-4734.



A Look at the Online MBA in Marketing Curriculum

The MBA with a Specialization in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 30 credit hours of MBA core courses and six credit hours of electives.

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MBA Core Courses As a student in the MBA with a Specialization in Marketing online program, you must take the following core courses.

Duration: 7 weeks  :   Credit Hours: 3

Examination of the constitutional, legislative, judicial, regulatory, and public policy forces exerted on the business environment. Particular focus on contracts, torts, and property law.

Duration: 7 weeks  :   Credit Hours: 3

An intensive course in principles and theory of financial and managerial accounting, with an emphasis on financial analysis and managerial decision making.

Duration: 7 weeks  :   Credit Hours: 3

This course is designed to introduce major information technology (IT) concepts and important issues that business managers face when using, developing and managing information systems (IS). Strategic and tactical issues of information systems and technology are addressed as they support and lead the operations of the organization.

Duration: 7 weeks  :   Credit Hours: 3

An introduction to data driven decision making using descriptive, predictive and prescriptive Business Analytics approaches. Topics included are data visualization, predictive techniques, data mining, simulation, optimization models, and decision analysis.

Duration: 7 weeks  :   Credit Hours: 3

Survey of the basic concepts, theories, and techniques for the management of operating systems. Development of concepts and decision processes critical to short-run and long range organizational decision making. Topics include product and process design, operations planning, project management, inventory management, capacity planning, quality and scheduling.

Duration: 7 weeks  :   Credit Hours: 3

This course covers principles of micro and macroeconomics. The initial focus is on an analysis of decision making processes and economic equilibrium for consumers and individual firms. Also covered is basic data and measurements used in describing the macro economy.

Duration: 7 weeks  :   Credit Hours: 3

A broad survey of finance concerned with the money-management decisions of the individual and the firm. Study includes the tools and terms that the corporate and individual financial manager employs as he or she conducts his or her financial affairs. Value-creation for the firm, the use of financial statements, the importance of cash flows, the measurement of risk, investment decision-making, the use of the securities and derivatives markets, asset-pricing models, estimating value of income-producing assets and international financial issues will be reviewed. These topics and the foundation we build in this course will be supplemented with regular reference to contemporary issues in finance.

Duration: 7 weeks  :   Credit Hours: 3

An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.

Duration: 7 weeks  :   Credit Hours: 3

Course focus will be on the challenges confronting firms competing domestically and internationally with an emphasis placed on the integration of strategies with the structures and systems needed for successful implementation.

Duration: 7 weeks  :   Credit Hours: 3

This course surveys management theories, research, and concepts about the structure and processes of complex business organizations. Emphasis on the development and assessment of core management skills. Topics include self-awareness, problem solving, conflict resolution, communication, motivation, team building, human resource management, and leadership.

You must choose two electives to complete the MBA with a Specialization in Marketing online program.

Duration: 7 weeks  :   Credit Hours: 3

The focus of this course is to familiarize students with the principles and strategic concepts of marketing analytics, a high growth area that uses computer-based analytical techniques and quantitative modeling to enhance decision-making capabilities of marketing managers. The effective use of marketing analytics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.

Duration: 7 weeks  :   Credit Hours: 3

The focus of this course is to familiarize students with the latest findings and theoretical developments in the area of customer service and more specifically customer delight. Emphasis will be placed on evaluating relationship marketing, customer loyalty and factors leading to customer lifetime value. They will develop strategic insights into how to measure and track customer delight.

Duration: 7 weeks  :   Credit Hours: 3

The Strategic Global Marketing & Branding class addresses global economy issues at an advanced level. It provides executives with a critical awareness of the key concepts, frameworks and techniques of global strategic marketing and of global branding.

Duration: 7 weeks  :   Credit Hours: 3

For information, please contact Dr. Mark Pelletier


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