Master of Business Administration with a Specialization in Marketing Online
Develop expertise in branding strategy and gain advanced understanding of the role it plays in a modern and complex business environment with this Master of Business Administration with a Specialization in Marketing online.
Program Overview
Discover UNCW’s 100% online MBA in Marketing
The MBA with a Specialization in Marketing online program from the University of North Carolina Wilmington is ideal for students with experience in marketing as well as for those who aspire to begin a career in the field. Gain a deeper understanding of branding, advertising, communications and consumer behavior while learning how to make impactful decisions and implement branding strategies for all types of organizations.
Specialized electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. You have the opportunity to choose which marketing areas to focus on, honing the skills that meet your career goals. Become fluent in digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Broaden your horizons with a course on global marketing to learn key concepts and techniques of strategic international branding. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.
In this 100% online, AACSB-accredited MBA in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, business analysis, operations management, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your MBA in a few months.
The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.
This AACSB-accredited business master's program requires far less financial investment than comparable MBA programs at other business schools in North Carolina while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses with no prerequisites or foundation courses required.
In this online MBA in Marketing, you will:
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance your strategic decision-making capabilities
- Gain an in-depth understanding of “consumer delight”—a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance your strategic decision-making capabilities
Career roles for graduates of this 100% online, AACSB-accredited MBA include:
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
- Marketing Manager
- Brand Manager
- Product Manager
- Senior Marketing Analyst
Also available:
UNCW offers MBA programs in a variety of in-demand specializations as well as an Executive MBA and an M.S. program. View our business programs.
Accreditation:
UNCW's Cameron School of Business is accredited by AACSB International (AACSB).
Tuition
Discover the value of our low-cost tuition
Designed to be affordable and convenient, our tuition is an outstanding value and far less of a financial investment than many other North Carolina universities. We also offer pay-by-the-course tuition for our online programs. Financial aid is available for those who qualify.
Tuition and fees are subject to change each academic year pending legislative approval. View more information on your cost of attendance.
| Program | Total Tuition & Fees* |
|---|---|
| MBA – Marketing (in-state residents) | $19,287 |
| MBA – Marketing (out-of-state residents) | $51,459 |
*N.C. resident tuition and fees. Part-time tuition rate. Full-time tuition rate may be lower. Consult with your advisor. Total tuition and fees may vary by student and are subject to change. Learn more.
**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.
Tuition breakdown:
Calendar
Dates you need to know for the Master’s in Marketing online program
The MBA with a Specialization in Marketing program is delivered in a 100% online format ideal for working professionals, conveniently featuring rolling admission and six start dates each year. Choose the start date that best suits your goals.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/13/25 | 12/14/24 | 12/14/24 | 1/15/25 | 1/16/25 | 3/2/25 |
| Spring 2 | 3/10/25 | 2/15/25 | 2/15/25 | 3/12/25 | 3/13/25 | 4/27/25 |
| Summer 1 | 5/12/25 | 4/19/25 | 4/19/25 | 5/14/25 | 5/15/25 | 6/29/25 |
| Summer 2 | 6/30/25 | 6/7/25 | 6/7/25 | 7/2/25 | 7/7/25 | 8/17/25 |
| Fall 1 | 8/25/25 | 8/2/25 | 8/2/25 | 8/27/25 | 8/28/25 | 10/12/25 |
| Fall 2 | 10/20/25 | 9/27/25 | 9/27/25 | 10/22/25 | 10/23/25 | 12/7/25 |
Students must register for courses by 5 p.m. (EST) on the registration deadline date.
Students must remit tuition payment by 10 a.m. (EST) on the tuition deadline date.
Now enrolling:
Admissions
What you need to know before applying
To apply for the online Marketing MBA, you must hold a bachelor's degree from a regionally accredited college or university in the United States or its equivalent at a foreign institution by the first official day of classes for the semester of application. Because UNCW considers applications on a rolling basis, you are urged to apply promptly for your preferred start date.
Admission Requirements:
- GMAT waived through 2025
- Cumulative GPA of at least 3.0
- Resume and cover letter
MBA Online Admission Requirements:
Candidates are required to submit the following to the Graduate School:
- An application for graduate admission.
- Official transcripts of all college work (graduate and undergraduate). Official transcripts from all colleges/universities attended should be mailed directly from the institution(s) to UNCW at the address below. Electronic password protected transcripts are preferred and may be sent directly from the institution to [email protected].
- UNCW Graduate School
Attn: Kimberly Goerne Harris
601 S. College Road
Wilmington, NC 28403-5955
- Two online recommendations including one from an employer or supervisor who can comment on the applicant’s work experience and potential for successful completion of a master’s program. Letters of recommendation may be waived if an applicant meets one or more of the following criteria:
- Five or more years of progressive managerial or military work experience
- A cumulative undergraduate GPA of 3.2 or higher
- Completion of an advanced degree (graduate level or above) involving some quantitative coursework
- Resume and cover letter (statement of interest) indicating how your background has prepared you for the MBA program.
- A minimum of two years full time, post-baccalaureate professional work experience required for MBA programs.
- A minimum of 5 years full time, post-baccalaureate professional work experience is required for the MBA Executive Concentration.
- Cumulative GPA of 3.0 or higher in undergraduate work. Applicants with an undergraduate GPA below 3.0 must demonstrate professional experience/advancement that shows progression since graduation and indicates how they will contribute to the program.
- A GMAT score above 500, or an equivalent GRE. However, the GRE/GMAT is currently waived through the 2025 cycle for all programs.
- A minimum score of 79 on the internet based TOEFL iBT test or 6.5 on IELTS test is required for all non-native English speakers only, unless applicant earned their baccalaureate degree from a regionally accredited US institution. Scores are good for two years from the date the test is administered.
- Application and all required supplemental documents must be submitted by the published deadline.
Have a question? Call us at 855-306-4734.
Courses
A look at the online MBA in Marketing curriculum
The MBA with a Specialization in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 30 credit hours of MBA core courses and six credit hours of electives.
As a student in the MBA with a Specialization in Marketing online program, you must take the following core courses.
**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.
