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Faculty

UNCW Faculty

Melinda L. Farrington

Instructor

"I aim to support students in learning how to thoroughly investigate, understand and develop amazing strategies for brands through discussion, lecture, practice and theory."

Degrees Held:

  • Ph.D. — Duquesne University 2016
  • M.A. — Boston College 1996
  • BA — SUNY Albany 1993

Career Highlights:

I have a 20-year career in IMC and public relations in both non-profit and private sectors. I'm skilled in organizational branding, crisis communication, leadership development, advertising, fundraising, social media content development, integrated marketing and communication strategy, media relations and event management. I'm also an Assistant Professor of Communication at Saint Vincent College in Pennsylvania (home of the Fred Rogers Center of Mister Rogers' Neighborhood fame!).

  • Which online degree program(s) do you teach?

    M.S. in Business Analytics

  • Which class do you teach online?

    COM-532-801

  • What types of projects can online students expect in your course(s)?

    Discussion posts, assignments that help make connections between IMC theories and the practice of IMC, collaborative projects, case studies and brainstorming.

  • What do you want students to learn in these courses?

    I aim to support students in learning how to thoroughly investigate, understand and develop amazing strategies for brands through discussion, lecture, practice and theory.

  • Why did you start teaching?

    I started teaching because what I found was most meaningful in my career was working with and serving as a mentor to my interns and early career professionals in IMC.

  • What advice would you give to those considering this online program?

    You will find that the faculty are responsive and caring. Students are responsible, collaborative and supportive of one another. There is a sense of community.

  • What is the one book you think everyone should read?

    Nichomachean Economics by Aristotle

  • Tell us something interesting about yourself that your students might not know about you.

    My B.A. and M.A. are in philosophy, so I really enjoy connecting the practice of IMC with its roots in the humanities tradition, which includes history, science and philosophy.

  • Links to share?

    linkedin.com/in/melinda-farrington

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  • This field is for validation purposes and should be left unchanged.
Or call 855-306-4734 855-306-4734

By submitting this form, I am providing my digital signature agreeing that the University of North Carolina Wilmington (UNCW) and its agent, Academic Partnerships, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend UNCW or to purchase any other goods or services.