Melinda L. Farrington, Instructor
"I aim to support students in learning how to thoroughly investigate, understand and develop amazing strategies for brands through discussion, lecture, practice and theory."
- Ph.D. — Duquesne University 2016
- M.A. — Boston College 1996
- BA — SUNY Albany 1993
I have a 20-year career in IMC and public relations in both non-profit and private sectors. I'm skilled in organizational branding, crisis communication, leadership development, advertising, fundraising, social media content development, integrated marketing and communication strategy, media relations and event management. I'm also an Assistant Professor of Communication at Saint Vincent College in Pennsylvania (home of the Fred Rogers Center of Mr. Rogers Neighborhood fame!).
In which online programs do you teach?
M.A. in Integrated Marketing Communication
Which class do you teach online?
What types of projects can online students expect in your course(s)?
Discussion posts, assignments that help make connections between IMC theories and the practice of IMC, collaborative projects, case studies and brainstorming.
What do you want students to learn in these courses? What is the expected learning outcome?
I aim to support students in learning how to thoroughly investigate, understand and develop amazing strategies for brands through discussion, lecture, practice and theory.
Why did you start teaching?
I started teaching because what I found was most meaningful in my career was working with and serving as a mentor to my interns and early career professionals in IMC.
What advice would you give to those considering this online program?
You will find that the faculty are responsive and caring. Students are responsible, collaborative and supportive of one another. There is a sense of community.
What is the one book you think everyone should read?
"Nichomachean Economics" by Aristotle
Tell us something interesting about yourself that your students might not know about you.
My B.A. and M.A. are in philosophy, so I really enjoy connecting the practice of IMC with its roots in the humanities tradition, which includes history, science and philosophy.
Links to share?