Face-to-face and online learning combine to provide flexibility with a quality education in this Executive MBA in Marketing online program from the University of North Carolina Wilmington. Develop professional relationships while gaining expertise in branding strategy and an advanced understanding of the role it plays in a modern and complex business environment. This high-engagement master’s program in marketing extends beyond our traditional online MBA experience and provides a collaborative learning environment that fosters opportunities for hands-on learning, peer interaction and networking.
Tuition & Fees
In this rigorous, AACSB-accredited online master’s degree in marketing program, you will also deepen your core business knowledge in operational areas such as business law, accounting, information analysis, economics, corporate finance and strategic management. With flexible, accelerated 7-week courses and no prerequisites or foundation courses required, you can complete your Executive MBA in as few as 12 months.
Specialized marketing electives provide the opportunity to choose which areas to focus on, honing the specific skills that meet your career goals. Each course encourages you to think critically and conceptually to build and maintain successful, relevant brands. Explore digital marketing analytics—an in-demand field—to detect patterns that lead to a deeper understanding of customers and their needs. Complement your international residency with a course on global marketing to learn key concepts and international branding techniques. Or you can dive into “customer delight”—research pioneered at UNCW—to become familiar with the latest findings and theoretical developments in the area of customer service.
As part of this unique Executive MBA in Marketing program, you will benefit from two on-campus residencies—intensive weekends of face-to-face managerial training and experiences that provide a bridge between content knowledge and real-world application. During these on-campus sessions, you will develop and promote a diverse array of managerial soft skills that only an on-campus environment can yield such as problem-solving, persuasion, teamwork and leadership.
In addition to these vital networking opportunities, you will also participate in a one-week international residency at one of several locations in Europe or Asia, enabling you to consult with actual foreign clients and present recommendations for addressing potential challenges on a global scale. This Executive MBA program places you in small, interactive cohorts of experienced peers—building relationships that extend beyond graduation. Become empowered to share your knowledge and insight alongside your fellow students.
UNCW's Cameron School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International)
The Cameron School of Business features a top-notch faculty committed to your success. Your courses will be taught by the same full-time professors who teach on campus. Faculty members have terminal degrees and practical management experience in the private sector, allowing them to incorporate real-life scenarios into course curricula.
This high-value business master's program requires far less financial investment than MBA programs at other AACSB-accredited business schools in North Carolina, while providing diverse options for customizing your degree to align with your career goals and interests. Benefit from accelerated, 7-week courses, with no prerequisites or foundation courses required.
- Gain an in-depth understanding of “consumer delight” – a unique line of research pioneered at UNCW
- Understand the challenges facing organizations, both domestically and internationally, and learn how to integrate strategies within existing business structures and systems for successful outcomes
- Develop your understanding in areas such as new product development and consumer relationship management in order to make effective marketing decisions
- Become fluent in marketing analytics to enhance strategic your decision-making capabilities as managers and leaders
*Part-time tuition rate. Full-time tuition rate may be lower. Consult with your advisor. Total tuition and fees may vary by student and are subject to change. Learn more. Students will be required to pay their own airfare for the International Residency.
**Students taking a full-time course load throughout the program can complete it in as few as 12 months. Consult with your advisor.
Begin your application today, or call 855-306-4734 with questions.