In the UNCW Master of Arts in Integrated Marketing Communication (IMC) online program, you will experience hands-on learning with projects that prepare you for future opportunities in your career. Explore a wide range of examples of work our students created in this dynamic online IMC program.
Organizational Communication Theories
This assignment, from COM 533: Organizational Culture, Identity & Brand, asked students to summarize three organizational communication theories from different perspectives, with the goal to identify similarities and differences between each theory.
In these examples, students analyzed:
- Communication and Organizational Cultures, Critical Organizational Communication, and Strategic Ambiguity in CSR Communication (Image 1)
- Organizational Culture, Organizational Identity Theory, and Stakeholder Theory (Image 2)
- Constitutive View of Communication, System Theory, and Stakeholder Theory (Image 3)
The Communication Executive Video Assignment
The Communication Executive is a strategist and must cultivate trust with organizational members by being an articulate and credible speaker. In this assignment, students demonstrated their ability to explain an IMC topic to a lay audience by recording a video. In this video, IMC online student Lydia Hazelwonder explains the relationship between organizational culture and brand.
Models of Branding
In this assignment, students selected a brand and examined it from three different models of branding: brand as a process of cocreation, brand as a relationship partner, and brand as cultural parasite. IMC online student Victoria Bellamy completed her analysis on the brand Dove.
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