In the UNCW Master of Arts in Integrated Marketing Communication (IMC) online program, you will experience hands-on learning with projects that prepare you for future opportunities in your career. Explore a wide range of examples of work our students created in this dynamic online IMC program.
Organizational Communication Theories
This assignment, from COM 533: Organizational Culture, Identity & Brand, asked students to summarize three organizational communication theories from different perspectives, with the goal to identify similarities and differences between each theory.
In these examples, students analyzed:
- Communication and Organizational Cultures, Critical Organizational Communication, and Strategic Ambiguity in CSR Communication (Image 1)
- Organizational Culture, Organizational Identity Theory, and Stakeholder Theory (Image 2)
- Constitutive View of Communication, System Theory, and Stakeholder Theory (Image 3)
The Communication Executive Video Assignment
The Communication Executive is a strategist and must cultivate trust with organizational members by being an articulate and credible speaker. In this assignment, students demonstrated their ability to explain an IMC topic to a lay audience by recording a video. In this video, IMC online student Lydia Hazelwonder explains the relationship between organizational culture and brand.
Models of Branding
In this assignment, students selected a brand and examined it from three different models of branding: brand as a process of cocreation, brand as a relationship partner, and brand as cultural parasite. IMC online student Victoria Bellamy completed her analysis on the brand Dove.
Ready to Get Started?
Interested in earning your M.A. in Integrated Marketing Communication online from the University of North Carolina Wilmington?