Skip to content

M.A. in Integrated Marketing Communication Student Work wave

M.A. in Integrated Marketing Communication Student Work - University of North Carolina Wilmington

In the UNCW Master of Arts in Integrated Marketing Communication (IMC) online program, you will experience hands-on learning with projects that prepare you for future opportunities in your career. Explore a wide range of examples of work our students created in this dynamic online IMC program.

Organizational Communication Theories

This assignment, from COM 533: Organizational Culture, Identity & Brand, asked students to summarize three organizational communication theories from different perspectives, with the goal to identify similarities and differences between each theory.

In these examples, students analyzed:

  • Communication and Organizational Cultures, Critical Organizational Communication, and Strategic Ambiguity in CSR Communication (Image 1)
  • Organizational Culture, Organizational Identity Theory, and Stakeholder Theory (Image 2)
  • Constitutive View of Communication, System Theory, and Stakeholder Theory (Image 3)

 

The Communication Executive Video Assignment

The Communication Executive is a strategist and must cultivate trust with organizational members by being an articulate and credible speaker. In this assignment, students demonstrated their ability to explain an IMC topic to a lay audience by recording a video. In this video, IMC online student Lydia Hazelwonder explains the relationship between organizational culture and brand.


Branding Model

Models of Branding

In this assignment, students selected a brand and examined it from three different models of branding: brand as a process of cocreation, brand as a relationship partner, and brand as cultural parasite. IMC online student Victoria Bellamy completed her analysis on the brand Dove.

View document


Ready to Get Started?

Interested in earning your M.A. in Integrated Marketing Communication online from the University of North Carolina Wilmington?

Return to M.A. in Integrated Marketing Communication online program »

Need More Information?

Submit the form below, and a representative will contact you to answer any questions!

Need More Information?

Submit the form below, and a representative will contact you to answer any questions!

*All fields required.
Or call 855-306-4734 855-306-4734
By submitting this form, I am providing my digital signature agreeing that University of North Carolina Wilmington (UNCW) may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology at the telephone number(s) provided above. I understand this consent is not a condition to attend UNCW or to purchase any other goods or services.

Ready to get started?

Start your application today!

Apply Now