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Faculty

Thom Porter - UNCW Faculty

Dr. Thom Porter

MBA Director and Associate Professor of Marketing

"This is not a lightweight program. Be prepared to spend at least 15 hours on work each week per class. At the end of the day, you will have earned an MBA that will provide you real value."

Degrees Held:

  • Ph.D. – Indiana University, 1999
  • MBA – Indiana University, 1990
  • B.S. – Purdue University, 1985

Career Highlights:

Served as a faculty member, department chair and associate dean. I have lead study abroad programs to Brazil, China, the Czech Republic, England, France and Germany.

  • Which online degree program(s) do you teach?

    MBA, Executive MBA

  • Which class do you teach online?

    MBA 542: Marketing

  • What types of projects can online students expect in your course?

    Video cases, group project, application orientation

  • What do you want students to learn in these courses?

    I would like students to recognize marketing in the sense that understanding customers and delivering value is essential for all organizations. I would like students to be able to relate the concepts we cover in class to their work experiences. Ultimately students should be able to see how the different building blocks of marketing fit together to form a coherent strategy for delivering value to customers.

  • Why did you start teaching?

    I love the fact that being a professor allows you to have a career studying problems that interest you AND helping students accomplish their goals through education.

  • What advice would you give to those considering this online program?

    This is not a lightweight program. Be prepared to spend at least 15 hours on work each week per class. At the end of the day, you will have earned an MBA that will provide you real value.

  • What is the one book you think everyone should read?

    Normal Accidents by Charles Perrow

  • Tell us something interesting about yourself that your students might not know.

    I have completed numerous marathons including Boston (twice), New York, Chicago, Stockholm, Valencia, the Inca Train Marathon in Peru and a number of local events. I've slowed down in training, but I still run for fitness.

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  • This field is for validation purposes and should be left unchanged.
Or call 855-306-4734 855-306-4734

By submitting this form, I am providing my digital signature agreeing that the University of North Carolina Wilmington (UNCW) and its agent, Academic Partnerships, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend UNCW or to purchase any other goods or services.